The Ultra Music Festival in Miami had an interesting DJ perform there this past weekend. KFC purchased an advertising spot at the festival and had the original celebrity chef perform there: yes, Colonial Sanders himself performed there for the crowd.
The company, in what could be considered an odd April Fool’s Day joke, had Sanders show up in a big foam-type head. There were references to eating such as “any of y’all hungry for some beats?” Interesting, huh?
The Colonial said that he was a huge fan of electronic music and couldn’t “wait to show off the DJ skills I’ve developed.” Another act, Marshmello, called it “lame” in a since deleted tweet. Anyway, it looks like the future of corporate advertising at music festivals has arrived.