This honestly doesn't surprise me a single bit.
I read this new study from Footwear News, that says 45% of women must see a sale of either 41% or greater just to walk into any given store. It goes on to say that 39% of women will also travel to another store if they can buy that same item at a cheaper price.
I mean really, just take a look at how much us ladies spend on different things! We don't always have the most money for binge shopping and we want to save.
My Mom and I shop all the time together. And we NEVER enter a store, step foot in it at all, unless a decent sale is going on. We're just a part of this group of fine women who are looking to be more budget-friendly when it comes to spoiling ourselves.
Do you do this too? I'd love to hear from you!